By Brian Bienkowski Kraft Heinz, the food giant behind dozens of popular brands including Oscar Mayer, Jell-O, Velveeta and Kool-Aid, will not launch any new foods with synthetic dyes and will remove the dyes from its current products by the end of 2027, the company said Tuesday.
Honest answer is probably that they intend to replace those dyes because people won’t buy the products if they don’t look appealing, and the food science, testing, sourcing, manufacturing changes and regulations all take some time. Sure, it might have been better to start years ago, but the 2nd best time to plant a tree is today.