They call it “dark traffic” - ads that are not seen by tech-savvy users who have excellent ad blockers.
Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.
Speaking of cooking and not wanting to see 20 videos playing over the recipe:
https://based.cooking/
No ad blockers needed
oooh i love this! thank you! FOSS cooking is indeed based af
Looks like it hasn’t been updated in a few years, but its open source so you could just fork the repo and add more. There are also quite a few forks already.
Lots of forks is exactly the purpose of that website
Some require spoons too