

Collective Shout describe themselves as a “grassroots campaigns movement against the objectification of women and the sexualisation of girls”, but are associated with outspokenly homophobic and anti-abortion Christian conservative groups, according to a now-deleted Vice article. They recently claimed credit for the campaign that saw payment providers pressuring the online storefronts to remove content the group deemed unacceptable.
It’s not hard to empathise with the folks behind Itch for being placed in an impossible position, but their lack of forewarning has left creators blindsided and in some cases, seemingly without income. “I wish we had gotten some warning from Steam and Itch,” wrote game developer Robert Yang on Bluesky, “but we already know it’s Collective Shout + payment processors waging culture war against LGBTQ people and sexual expression. I guess there’s nothing else for Steam and Itch to say”.
Personally speaking, I’d be willing to extend that good faith to Itch.io themselves, but they aren’t the one holding the gun to their own heads here. That’d be financial companies, pressured by Collective Shout, who themselves have ties to an organisation whose CEO once described gay marriage as an “unspeakable offence to God”. It’s not difficult to imagine what kind of expression these groups might decide to deem as unacceptable next.
When governments allowed payment processors to dominate the market to the point of duopoly/oligopoly.