

i primarily use lemmy these days, but still have to use a few other things.
I still browse reddit for this like episode discussion threads for amine and other tv. lemmy will have maybe 5 responses in the threads for the 3 biggest shows of a season. it’s just not there yet.
I’m also a videographer, in our modern age that means i NEED to be on Instagram, YouTube, and tiktok because those are the platforms everyone wants me to make things for. can’t know how to make things for a platform I don’t use, sadly. especially since “just make something good” doesn’t work on any of them. in fact making something that looks good is often more of a hinderence these days and it kills me.
i hate short form video. i hate every mainstream social media platform. i just want to make pretty videos and not have to deal with tiktok trends. I learned 10 ways to attach a lav mic secure and tidy in school. I must now hold the lav mic in my fingers because that’s what’s trendy and following the trends is the ONE thing that DEFINITELY works.
I hate what has come of my profession. at this point I’m just ready for the ai to take my job so i can blow my head off in peace.
some additional relevant statistics
united states barely saw 1% growth year over year and are projecting that growth to continue to slow.
India has nearly 3x the users of the United States. the u.s. is still second because it’s the country it started in, but it’s not far ahead of the 3rd and 4th place countries. India is an extreme outlier.
unfortunately they don’t break down the age demographic by region, but I’d bet that if we specifically look at daily active users in the United States the age demo would skew much older.
so, it seems like it’s similar to what many fast food restaurants have been experiencing lately. the growth opportunities in the United States dried up so the decided to push like hell everywhere else. i bet the growth they saw in India over the last decade was explosive. probably bigger than anything they had ever seen before. bigger than when it was still growing in the u.s… meanwhile they project that over the next decade in the u.s. they’ll see maybe 8% user growth and that’s pretty optimistic.
so we probably won’t actually see much Facebook marketing in the u.s… the only way they can capture more u.s users is by buying more apps, like when they bought Instagram.
this does seem to imply that the part of the world where Facebook has become a fact of life is very specifically India. I’m sorry to hear that for them.