Guild Wars 2:

Citadel of Flame dungeon
Volcanic fractal
Molten Furnace fractal
Molten Boss fractal
Probably some others I don’t remember.
(Fractals are shorter dungeons.)

Most of these read like ads. Most of the rest read like information found in an advertising profile (the kind of info that ad companies purchase). Only a couple read like actual things people care about.

Honestly, I have no idea myself. I first saw it at GDQ yesterday (or so).

Arctic Eggs kind of cooking going on here.

Well, the problem is clearly that it is not.
(In case you are actually confused “duty calls” or “I hear the call of duty” (or “I hear the call of nature”) can mean the speaker needs to take a shit.)

Non-American as well, but I believe GI means “General Infantry”, but in use GI means “Army Man/Soldier” so it doesn’t really matter what the letters stand for.